Sales promotion arrangements in the FMCG chain

VM Immink, Berend Wierenga

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationDynamics in Chains and Networks
Editors Bremmer, H.J. et al
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages97-103
Number of pages7
ISBN (Print)907699840X
Publication statusPublished - 2004

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