Original language | Undefined/Unknown |
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Title of host publication | Paper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age |
Editors | L. Hildebrandt, D. Annacker, D. Klapper |
Place of Publication | Berlin, Germany |
Pages | 1-15 |
Number of pages | 15 |
Publication status | Published - 1999 |
Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass
L Teunder, Berend Wierenga, T Kloek
Research output: Chapter/Conference proceeding › Chapter › Academic