Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass

L Teunder; Berend Wierenga; T Kloek

Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Paper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age
Editors	L. Hildebrandt, D. Annacker, D. Klapper
Place of Publication	Berlin, Germany
Pages	1-15
Number of pages	15
Publication status	Published - 1999

Cite this

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title = "Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass",

author = "L Teunder and Berend Wierenga and T Kloek",

year = "1999",

language = "Undefined/Unknown",

pages = "1--15",

editor = "L. Hildebrandt and D. Annacker and D. Klapper",

booktitle = "Paper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age",

}

Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass. / Teunder, L; Wierenga, Berend; Kloek, T.

Paper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age. ed. / L. Hildebrandt; D. Annacker; D. Klapper. Berlin, Germany, 1999. p. 1-15.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass

AU - Teunder, L

AU - Wierenga, Berend

AU - Kloek, T

PY - 1999

Y1 - 1999

M3 - Chapter

SP - 1

EP - 15

BT - Paper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age

A2 - Hildebrandt, L.

A2 - Annacker, D.

A2 - Klapper, D.

CY - Berlin, Germany

ER -