Original language | Undefined/Unknown |
---|---|
Title of host publication | Paper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age |
Editors | L. Hildebrandt, D. Annacker, D. Klapper |
Place of Publication | Berlin, Germany |
Pages | 1-15 |
Number of pages | 15 |
Publication status | Published - 1999 |
Research programs
- RSM MKT