Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass

L Teunder, Berend Wierenga, T Kloek

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPaper presented at: 28th EMAC Conference, Berlin, Marketing and Competition in the Information Age
EditorsL. Hildebrandt, D. Annacker, D. Klapper
Place of PublicationBerlin, Germany
Number of pages15
Publication statusPublished - 1999

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