Sales Promotion Effects and the Deal Prone Household: Analysis of Household Reactions through a Magnifying-glass

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Paper presented at: Marketing Science Conference, Syracuse, TRACK: Reflection and Renewal
Editors	A Basu, T Mazunder
Place of Publication	Syracuse, USA
Pages	1-8
Number of pages	8
Publication status	Published - 1999

Research programs

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title = "Sales Promotion Effects and the Deal Prone Household: Analysis of Household Reactions through a Magnifying-glass",

author = "LH Teunter and Berend Wierenga and T Kloek",

year = "1999",

language = "Undefined/Unknown",

pages = "1--8",

editor = "A Basu and T Mazunder",

booktitle = "Paper presented at: Marketing Science Conference, Syracuse, TRACK: Reflection and Renewal",

}

Sales Promotion Effects and the Deal Prone Household: Analysis of Household Reactions through a Magnifying-glass. / Teunter, LH; Wierenga, Berend; Kloek, T.
Paper presented at: Marketing Science Conference, Syracuse, TRACK: Reflection and Renewal. ed. / A Basu; T Mazunder. Syracuse, USA, 1999. p. 1-8.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Sales Promotion Effects and the Deal Prone Household: Analysis of Household Reactions through a Magnifying-glass

AU - Teunter, LH

AU - Wierenga, Berend

AU - Kloek, T

PY - 1999

Y1 - 1999

M3 - Chapter

SP - 1

EP - 8

BT - Paper presented at: Marketing Science Conference, Syracuse, TRACK: Reflection and Renewal

A2 - Basu, A

A2 - Mazunder, T

CY - Syracuse, USA

ER -