Sales Promotion Effects and the Deal Prone Household: Analysis of Household Reactions through a Magnifying-glass

LH Teunter, Berend Wierenga, T Kloek

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationPaper presented at: Marketing Science Conference, Syracuse, TRACK: Reflection and Renewal
EditorsA Basu, T Mazunder
Place of PublicationSyracuse, USA
Pages1-8
Number of pages8
Publication statusPublished - 1999

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