Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass

LH Teunter, Berend Wierenga, T Kloek

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationMarketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May
EditorsB Wierenga, A Smidts, G Antonides
Place of PublicationRotterdam
Publication statusPublished - 2000

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