Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass

LH Teunter; Berend Wierenga; T Kloek

Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May
Editors	B Wierenga, A Smidts, G Antonides
Place of Publication	Rotterdam
Pages	---
Publication status	Published - 2000

Cite this

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title = "Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass",

author = "LH Teunter and Berend Wierenga and T Kloek",

year = "2000",

language = "Undefined/Unknown",

isbn = "9058920038",

pages = "------",

editor = "B Wierenga and A Smidts and G Antonides",

booktitle = "Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May",

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Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass. / Teunter, LH; Wierenga, Berend; Kloek, T.

Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May. ed. / B Wierenga; A Smidts; G Antonides. Rotterdam, 2000. p. ---.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass

AU - Teunter, LH

AU - Wierenga, Berend

AU - Kloek, T

PY - 2000

Y1 - 2000

M3 - Chapter

SN - 9058920038

SP - ---

BT - Marketing in the new millenium, proceedings of the 29th EMAC conference, Rotterdam, 23-26 May

A2 - Wierenga, B

A2 - Smidts, A

A2 - Antonides, G

CY - Rotterdam

ER -