Same design, same response? Investigating natural designs in international logos

A Torres, J César Machado, L Vacas de Carvalho, Michel van de Velden, P Costa

Research output: Contribution to journal › Article › Academic › peer-review

9 Citations (Scopus)

115 Downloads (Pure)

Original language	English
Pages (from-to)	317-329
Number of pages	13
Journal	The Journal of Product and Brand Management
Volume	28
Issue number	3
DOIs	https://doi.org/10.1108/JPBM-10-2017-1632
Publication status	Published - 2019

Access to Document

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title = "Same design, same response? Investigating natural designs in international logos",

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T1 - Same design, same response? Investigating natural designs in international logos

AU - Torres, A

AU - César Machado, J

AU - Vacas de Carvalho, L

AU - van de Velden, Michel

AU - Costa, P

PY - 2019

Y1 - 2019

U2 - 10.1108/JPBM-10-2017-1632

DO - 10.1108/JPBM-10-2017-1632

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VL - 28

SP - 317

EP - 329

JO - The Journal of Product and Brand Management

JF - The Journal of Product and Brand Management

IS - 3

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