Same design, same response? Investigating natural designs in international logos

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Original language	English
Pages (from-to)	317-329
Number of pages	13
Journal	The Journal of Product and Brand Management
Volume	28
Issue number	3
DOIs	https://doi.org/10.1108/JPBM-10-2017-1632
Publication status	Published - 2019

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title = "Same design, same response? Investigating natural designs in international logos",

author = "A Torres and \{C{\'e}sar Machado\}, J and \{Vacas de Carvalho\}, L and \{van de Velden\}, Michel and P Costa",

year = "2019",

doi = "10.1108/JPBM-10-2017-1632",

language = "English",

volume = "28",

pages = "317--329",

journal = "The Journal of Product and Brand Management",

issn = "1061-0421",

number = "3",

}

TY - JOUR

T1 - Same design, same response? Investigating natural designs in international logos

AU - Torres, A

AU - César Machado, J

AU - Vacas de Carvalho, L

AU - van de Velden, Michel

AU - Costa, P

PY - 2019

Y1 - 2019

U2 - 10.1108/JPBM-10-2017-1632

DO - 10.1108/JPBM-10-2017-1632

M3 - Article

SN - 1061-0421

VL - 28

SP - 317

EP - 329

JO - The Journal of Product and Brand Management

JF - The Journal of Product and Brand Management

IS - 3

ER -