SARMED: Regional Freight Delivery in Greece

Anastasia Roukouni, Rob Zuidwijk

Research output: Memorandum/expositionTeaching caseAcademic

Abstract

This teaching case is part of a case series that deals with the introduction of a digital multi-sided platform (MSP) – a digital space that aims at increasing collaboration, data sharing, and visibility among the actors involved in different transport and logistics environments. Each case focuses on different aspects and implications related to this introduction. This particular case presents the opportunities and challenges that the introduction of a digital platform brings to a third party logistics (3PL) company in Greece. It discusses how the delivery process can be optimized based on collaborative planning. The case highlights issues such as the ownership status of digital platforms and who should bear the cost of their operation, after they are launched.
Original languageEnglish
Publication statusPublished - 2020

Publication series

SeriesRSM Case Development Centre

Bibliographical note

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Series

  • RSM Case Development Centre

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