Saying no to Facebook: Uncovering motivations to resist or reject social media platforms

Mijke Slot*, Suzanna J. Opree

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

10 Citations (Scopus)
54 Downloads (Pure)

Abstract

Literature on people’s motivations for using social network sites is plentiful, yet articles on people’s intrinsic motivations for resisting or rejecting them are scarce. This article explores people’s motivations for nonuse. A survey was carried out among 210 Facebook nonusers (113 resisters and 97 rejecters) between 18 and 35years of age. Exploratory factor analysis of the survey data indicated that their motivations for nonuse can be grouped into five categories: platform specific issues, disinterest, time management issues, privacy issues, and social pressure. Overall, resisters were found to be sturdier in their (negative) beliefs than rejecters.

Original languageEnglish
Pages (from-to)214-226
Number of pages13
JournalInformation Society
Volume37
Issue number4
DOIs
Publication statusPublished - 2021

Bibliographical note

Funding Information:
This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors. The authors readily acknowledge the assistance of Mike Lina and Ricardo dos Santos in the data collection and coding of the open-ended questions in the survey.

Publisher Copyright:
© 2021 The Author(s). Published with license by Taylor & Francis Group, LLC.

Research programs

  • ESHCC M&C

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