Literature on people’s motivations for using social network sites is plentiful, yet articles on people’s intrinsic motivations for resisting or rejecting them are scarce. This article explores people’s motivations for nonuse. A survey was carried out among 210 Facebook nonusers (113 resisters and 97 rejecters) between 18 and 35years of age. Exploratory factor analysis of the survey data indicated that their motivations for nonuse can be grouped into five categories: platform specific issues, disinterest, time management issues, privacy issues, and social pressure. Overall, resisters were found to be sturdier in their (negative) beliefs than rejecters.
|Number of pages||13|
|Publication status||Published - 2021|
Bibliographical noteFunding Information:
This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors. The authors readily acknowledge the assistance of Mike Lina and Ricardo dos Santos in the data collection and coding of the open-ended questions in the survey.
© 2021 The Author(s). Published with license by Taylor & Francis Group, LLC.