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Searching the optimal point of elaboration likelihood

  • G Ye
  • , WF van Raaij
  • External organisation

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages14
EditionManagement Report Series 262
Publication statusPublished - 1996

Publication series

SeriesManagement Report Series
Volume262

Research programs

  • RSM MKT

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