Original language | Undefined/Unknown |
---|---|
Pages (from-to) | 302-303 |
Number of pages | 2 |
Journal | Advances in Consumer Research |
Volume | 31 |
Publication status | Published - 2004 |
See How `Good? We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns
V Swaen, Joelle Vanhamme
Research output: Contribution to journal › Article › Academic › peer-review