See How `Good? We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	302-303
Number of pages	2
Journal	Advances in Consumer Research
Volume	31
Publication status	Published - 2004

Research programs

@article{3390f23d3a424e08847636848fb2b90f,

title = "See How `Good? We Are: The Dangers of Using Corporate Social Activities in Communication Campaigns",

author = "V Swaen and Joelle Vanhamme",

year = "2004",

language = "Undefined/Unknown",

volume = "31",

pages = "302--303",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}