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Seizing the Value of Online Auctions

Research output: Chapter/Conference proceedingChapterAcademic

Abstract

This chapter contains sections titled:

Why Hold Online Auctions?
Three Fundamental Developments in Online Auctions
What the CEO Must Do
A Longer-Term Perspective
Original languageEnglish
Title of host publicationNext Generation Business Handbook
Subtitle of host publicationNew Strategies from Tomorrow's Thought Leaders
PublisherJohn Wiley & Sons Inc.
Pages1169-1182
Number of pages14
ISBN (Print)0471669962, 9780471669968
DOIs
Publication statusPublished - 5 Dec 2007

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