| Original language | Undefined/Unknown |
|---|---|
| Place of Publication | Rotterdam |
| Number of pages | 27 |
| Publication status | Published - 1994 |
Selecting Strategic Alliances for Maximum Competitive Advantage, Inaugural Address, Stichting Unilever Erasmus Visiting Professorship in Marketing
LP Bucklin
Research output: Book/Report/Inaugural speech/Farewell speech › Book › Academic