| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 492-497 |
| Number of pages | 6 |
| Journal | Journal of Marketing Research |
| Volume | 40 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2003 |
Research programs
- ESE - MKT
Research output: Contribution to journal › Article › Academic › peer-review
| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 492-497 |
| Number of pages | 6 |
| Journal | Journal of Marketing Research |
| Volume | 40 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2003 |