Self-Identity and Purchase Intention: An Extension of the Theory of Planned Behavior

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationEuropean Advances in Consumer Research
Pages130-134
Number of pages5
Volume5
Publication statusPublished - 2001
Externally publishedYes

Research programs

  • RSM MKT

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