Selling Brands while Staying “Authentic”: The Professionalization of Instagram Influencers.

L Van Driel; Delia Dumitrica

doi:10.1177/1354856520902136

Selling Brands while Staying “Authentic”: The Professionalization of Instagram Influencers.

L Van Driel, Delia Dumitrica

Department of Media and Communication

Research output: Contribution to journal › Article › Academic › peer-review

147 Citations (Scopus)

300 Downloads (Pure)

Original language	English
Pages (from-to)	66-84
Number of pages	18
Journal	Convergence: The International Journal of Research into New Media Technologies
Volume	27
Issue number	1
DOIs	https://doi.org/10.1177/1354856520902136
Publication status	Published - 23 Dec 2020

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Selling Brands while Staying “Authentic”: The Professionalization of Instagram Influencers.

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