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Selling Brands while Staying “Authentic”: The Professionalization of Instagram Influencers.

Research output: Contribution to journal › Article › Academic › peer-review

235 Citations (Scopus)
530 Downloads (Pure)
Original languageEnglish
Pages (from-to)66-84
Number of pages18
JournalConvergence: The International Journal of Research into New Media Technologies
Volume27
Issue number1
DOIs
Publication statusPublished - 23 Dec 2020

Research programs

  • ESHCC M&C

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