Service encounters as a sequence of events, the importance of peak experiences

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@article{1773e12ae5934312ad10477ca829f98d,

title = "Service encounters as a sequence of events, the importance of peak experiences",

author = "PC Verhoef and G Antonides and AN Hoog",

year = "2004",

language = "Undefined/Unknown",

volume = "7",

pages = "53--64",

journal = "Journal of Service Research",

issn = "1094-6705",

publisher = "SAGE Publications",

number = "1",

}