Service encounters in service marketing research

Helen Wang, Bitner Mary Jo

Research output: Chapter/Conference proceedingChapterAcademic

25 Citations (Scopus)
Original languageUndefined/Unknown
Title of host publicationHandbook of service marketing research
Place of PublicationUSA
PublisherEdward Elgar Publishing
ISBN (Print)0857938851
Publication statusPublished - 2014
Externally publishedYes

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