Original language | Undefined/Unknown |
---|---|
Title of host publication | Handbook of service marketing research |
Place of Publication | USA |
Publisher | Edward Elgar Publishing |
ISBN (Print) | 0857938851 |
Publication status | Published - 2014 |
Externally published | Yes |
Service encounters in service marketing research
Helen Wang, Bitner Mary Jo
Research output: Chapter/Conference proceeding › Chapter › Academic
25
Citations
(Scopus)