Sharing feelings about neighborhood transformation on Facebook: online affective placemaking in Amsterdam-Noord

P Breek, Jasper Eshuis, J Hermes

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)

Abstract

Social media have become important platforms for residents to engage with their neighborhood. This paper investigates two Facebook communities that focus in distinctly different ways onAmsterdam-Noord, a gentrifying neighborhood in Amsterdam. Dialogue on both Facebook communities is found to be thoroughly affective, but the kinds of emotions and the way such emotions are generated and shared differ. Through this analysis, this paper seeks to understand how “affective publics” emerge through a specific form of collaborative storytelling, characterized by tone, form as well as rhythm of online interaction. We show how the channeling of affective expression and attunement helps to build two dissimilar collaborative discourses of the neighborhood transformation. We propose the term online affective placemaking to study and articu-late such processes. The term points to mediated feelings and urgency to engage, which bonds participants and impacts the social and political landscape within the neighborhood.
Original languageEnglish
Pages (from-to)146-164
Number of pages19
JournalJournal of Urbanism: International Research on Placemaking and Urban Sustainability
Volume14
Issue number2
DOIs
Publication statusPublished - 4 Sep 2020

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