Original language | Undefined/Unknown |
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Title of host publication | Advance in Consumer Research |
Editors | M. C. Gilly, J. Meyers-Levy |
Place of Publication | Salt Lake city |
Publication status | Published - 2000 |
Externally published | Yes |
Short abstract: Oh? Wow! How surprise enhances satisfaction
Joelle Vanhamme, HJJM Snelders
Research output: Chapter/Conference proceeding › Chapter › Academic