Should Queal outsource its production

RJM (Rogier) van 't Hooft, W Behne, S Pitinov, F Dudas, Willem Hulsink

Research output: Memorandum/expositionTeaching caseProfessional


As the Dutch powdered food supplements producer Queal grows, its production capacity becomes too small to cope with the increasing demand. Queal has to decide whether to outsource production but bear high risk, low profit margins and reduced autonomy, or to produce in-house, which requires significant capital investments they do not have.
Original languageEnglish
Publication statusPublished - 2016


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