Situation variation in consumers' media channel consideration

Research output: Contribution to journalArticleAcademicpeer-review

35 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)575-584
Number of pages10
JournalJournal of the Academy of Marketing Science
Volume33
Issue number4
DOIs
Publication statusPublished - 2005
Externally publishedYes

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