Situation variation in consumers' media channel consideration

Research output: Contribution to journal › Article › Academic › peer-review

35 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	575-584
Number of pages	10
Journal	Journal of the Academy of Marketing Science
Volume	33
Issue number	4
DOIs	https://doi.org/10.1177/0092070305277447
Publication status	Published - 2005
Externally published	Yes

Access to Document

@article{ddce53be99884f2892901f341e323220,

title = "Situation variation in consumers' media channel consideration",

author = "Sonja Wendel and Benedict Dellaert",

year = "2005",

doi = "10.1177/0092070305277447",

language = "Undefined/Unknown",

volume = "33",

pages = "575--584",

journal = "Journal of the Academy of Marketing Science",

issn = "0092-0703",

publisher = "Springer New York",

number = "4",

}