SME's participation results in market share gain

The Dutch family business, Wassenburg Medical Devices, succeeded in accessing new markets and increasing turnover by 40% by participating in standardization at the national and European levels. An additional profit outweighed costs to a large extent. Wassenburg Medical Devices at the time employed 55 people. The company specializes in producing high-quality machines for cleaning and disinfecting endoscopic instruments used in hospitals. The company decided to participate in standardization to increase the quality requirements in a standard relevant to their product. If they were successful, they would have a competitive advantage because their products already met this quality level…