So What? A rejoinder to the reply for crites and Altman-Ekenrode to Rossiter et al.

JR (John) Rossiter, RS Silberstein, PG Harris, G Nield

Research output: Contribution to journalArticleAcademic

Original languageUndefined/Unknown
Pages (from-to)59-61
Number of pages3
JournalJournal of Advertising Research
Volume41
Issue number3
Publication statusPublished - 2001

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