So What? A rejoinder to the reply for crites and Altman-Ekenrode to Rossiter et al.

JR (John) Rossiter, RS Silberstein, PG Harris, G Nield

Research output: Contribution to journal › Article › Academic

Original language	Undefined/Unknown
Pages (from-to)	59-61
Number of pages	3
Journal	Journal of Advertising Research
Volume	41
Issue number	3
Publication status	Published - 2001

Cite this

@article{7929137b85c245d28414e7f0f0448e15,

title = "So What? A rejoinder to the reply for crites and Altman-Ekenrode to Rossiter et al.",

author = "Rossiter, {JR (John)} and RS Silberstein and PG Harris and G Nield",

year = "2001",

language = "Undefined/Unknown",

volume = "41",

pages = "59--61",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "3",

}