Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

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@article{7e193bea59b049d99638492c12301205,

title = "Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context",

author = "R Pozharliev and Willem Verbeke and R Bagozzi",

year = "2017",

doi = "10.1080/00913367.2017.1343162",

language = "English",

volume = "46",

pages = "351",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Routledge",

number = "2",

}

TY - JOUR

T1 - Social Consumer Neuroscience: Neurophysiological Measures of Advertising Effectiveness in a Social Context

AU - Pozharliev, R

AU - Verbeke, Willem

AU - Bagozzi, R

PY - 2017

Y1 - 2017

U2 - 10.1080/00913367.2017.1343162

DO - 10.1080/00913367.2017.1343162

M3 - Article

SN - 0091-3367

VL - 46

SP - 351

JO - Journal of Advertising

JF - Journal of Advertising

IS - 2

ER -