Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test

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@article{4070ad1957f84da0909dd74ee45e8e5c,

title = "Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test",

author = "{van den Bulte}, C and Stefan Stremersch",

year = "2004",

doi = "10.1287/mksc.1040.0054",

language = "English",

volume = "23",

pages = "530--544",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "4",

}