Social Contagion and Income Heterogenity in New Product Diffusion: A Meta-Analytic Test

C van den Bulte, Stefan Stremersch

Research output: Contribution to journalArticleAcademicpeer-review

294 Citations (Scopus)
Original languageEnglish
Pages (from-to)530-544
Number of pages15
JournalMarketing Science
Volume23
Issue number4
DOIs
Publication statusPublished - 2004
Externally publishedYes

Research programs

  • ESE - MKT

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