Social Context and Advertising Memory

Research output: Contribution to journal › Article › Academic › peer-review

61 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	284-296
Number of pages	13
Journal	Journal of Marketing Research
Volume	44
Issue number	2
DOIs	https://doi.org/10.1509/jmkr.44.2.284
Publication status	Published - 2007

Research programs

@article{4c5188a7d292403fa96de8c0800841de,

title = "Social Context and Advertising Memory",

author = "Stefano Puntoni and Tavassoli, {N T}",

year = "2007",

doi = "10.1509/jmkr.44.2.284",

language = "Undefined/Unknown",

volume = "44",

pages = "284--296",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "2",

}