Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

Welmoed K. van Deen; Mike Simpson; Taylor P. Dupuy; Carine Khalil; Nirupama N. Bonthala; Brennan M.R. Spiegel

doi:10.14309/ajg.0000000000001825

Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

Welmoed K. van Deen^*, Mike Simpson, Taylor P. Dupuy, Carine Khalil, Nirupama N. Bonthala, Brennan M.R. Spiegel

^*Corresponding author for this work

Health Technology Assessment (HTA)

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.

Original language	English
Pages (from-to)	1320-1323
Number of pages	4
Journal	The American journal of gastroenterology
Volume	117
Issue number	8
DOIs	https://doi.org/10.14309/ajg.0000000000001825
Publication status	Published - Aug 2022

Bibliographical note

Financial support: This work was supported through a Continuing
Medical Education Grant from Takeda Development Center
Americas, Deerfield, IL. W.K.v.D. and B.M.R.S. are supported by a
National Institutes of Health/National Center for Advancing
Translational Science UCLA Clinical and Translational Science Institute (CTSI) grant (UL1TR001881). The funding sources had no
involvement in the conduct of the study

Publisher Copyright:
Copyright © 2022 by The American College of Gastroenterology.

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Social_Media_for_the_Dissemination_of_Educational.30Final published version, 321 KBLicence: Article 25fa Dutch Copyright Act

Cite this

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title = "Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases",

abstract = "INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.",

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note = "Financial support: This work was supported through a Continuing Medical Education Grant from Takeda Development Center Americas, Deerfield, IL. W.K.v.D. and B.M.R.S. are supported by a National Institutes of Health/National Center for Advancing Translational Science UCLA Clinical and Translational Science Institute (CTSI) grant (UL1TR001881). The funding sources had no involvement in the conduct of the study Publisher Copyright: Copyright {\textcopyright} 2022 by The American College of Gastroenterology.",

year = "2022",

month = aug,

doi = "10.14309/ajg.0000000000001825",

language = "English",

volume = "117",

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AU - van Deen, Welmoed K.

AU - Simpson, Mike

AU - Dupuy, Taylor P.

AU - Khalil, Carine

AU - Bonthala, Nirupama N.

AU - Spiegel, Brennan M.R.

N1 - Financial support: This work was supported through a Continuing Medical Education Grant from Takeda Development Center Americas, Deerfield, IL. W.K.v.D. and B.M.R.S. are supported by a National Institutes of Health/National Center for Advancing Translational Science UCLA Clinical and Translational Science Institute (CTSI) grant (UL1TR001881). The funding sources had no involvement in the conduct of the study Publisher Copyright: Copyright © 2022 by The American College of Gastroenterology.

PY - 2022/8

Y1 - 2022/8

N2 - INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.

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Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

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