Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

Welmoed K. van Deen; Mike Simpson; Taylor P. Dupuy; Carine Khalil; Nirupama N. Bonthala; Brennan M.R. Spiegel

doi:10.14309/ajg.0000000000001825

Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

Welmoed K. van Deen^*
, Mike Simpson
, Taylor P. Dupuy
, Carine Khalil
, Nirupama N. Bonthala
, Brennan M.R. Spiegel

^*Corresponding author for this work

Health Technology Assessment (HTA)

Cedars-Sinai Medical Center
Université Paris Cité

Research output: Contribution to journal › Article › Academic › peer-review

4 Citations (Scopus)

111 Downloads (Pure)

Abstract

INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.

Original language	English
Pages (from-to)	1320-1323
Number of pages	4
Journal	The American journal of gastroenterology
Volume	117
Issue number	8
DOIs	https://doi.org/10.14309/ajg.0000000000001825
Publication status	Published - Aug 2022

Bibliographical note

Financial support: This work was supported through a Continuing
Medical Education Grant from Takeda Development Center
Americas, Deerfield, IL. W.K.v.D. and B.M.R.S. are supported by a
National Institutes of Health/National Center for Advancing
Translational Science UCLA Clinical and Translational Science Institute (CTSI) grant (UL1TR001881). The funding sources had no
involvement in the conduct of the study

Publisher Copyright:
Copyright © 2022 by The American College of Gastroenterology.

Access to Document

10.14309/ajg.0000000000001825

Social_Media_for_the_Dissemination_of_Educational.30Final published version, 321 KBLicence: Article 25fa Dutch Copyright Act

Cite this

@article{3132d1ab735d4152a34696230ea4b7f0,

title = "Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases",

abstract = "INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50\% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.",

author = "\{van Deen\}, \{Welmoed K.\} and Mike Simpson and Dupuy, \{Taylor P.\} and Carine Khalil and Bonthala, \{Nirupama N.\} and Spiegel, \{Brennan M.R.\}",

note = "Financial support: This work was supported through a Continuing Medical Education Grant from Takeda Development Center Americas, Deerfield, IL. W.K.v.D. and B.M.R.S. are supported by a National Institutes of Health/National Center for Advancing Translational Science UCLA Clinical and Translational Science Institute (CTSI) grant (UL1TR001881). The funding sources had no involvement in the conduct of the study Publisher Copyright: Copyright {\textcopyright} 2022 by The American College of Gastroenterology.",

year = "2022",

month = aug,

doi = "10.14309/ajg.0000000000001825",

language = "English",

volume = "117",

pages = "1320--1323",

journal = "The American journal of gastroenterology",

issn = "0002-9270",

publisher = "Wolters Kluwer Health",

number = "8",

}

TY - JOUR

T1 - Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

AU - van Deen, Welmoed K.

AU - Simpson, Mike

AU - Dupuy, Taylor P.

AU - Khalil, Carine

AU - Bonthala, Nirupama N.

AU - Spiegel, Brennan M.R.

N1 - Financial support: This work was supported through a Continuing Medical Education Grant from Takeda Development Center Americas, Deerfield, IL. W.K.v.D. and B.M.R.S. are supported by a National Institutes of Health/National Center for Advancing Translational Science UCLA Clinical and Translational Science Institute (CTSI) grant (UL1TR001881). The funding sources had no involvement in the conduct of the study Publisher Copyright: Copyright © 2022 by The American College of Gastroenterology.

PY - 2022/8

Y1 - 2022/8

N2 - INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.

AB - INTRODUCTION: To broadly disseminate 5 user-centered educational videos for patients with inflammatory bowel disease and their family and friends on social media. METHODS: Relevant social media users were iteratively identified based on their online behavior. For each video, 2 different accompanying texts were tested. RESULTS: We reached 4.2 million social media users of whom 320,302 watched at least 50% of the video. A short description resulted in higher view rates than posing an open-ended question. DISCUSSION: We showed the feasibility of large-scale dissemination of health-related educational videos through social media. Our findings can inform future online dissemination approaches of educational content.

UR - https://www.scopus.com/pages/publications/85135426901

U2 - 10.14309/ajg.0000000000001825

DO - 10.14309/ajg.0000000000001825

M3 - Article

C2 - 35926494

AN - SCOPUS:85135426901

SN - 0002-9270

VL - 117

SP - 1320

EP - 1323

JO - The American journal of gastroenterology

JF - The American journal of gastroenterology

IS - 8

ER -

Social Media for the Dissemination of Educational Videos About Inflammatory Bowel Diseases

Abstract

Bibliographical note

Access to Document

Other files and links

Fingerprint

Cite this