Social Media Strategies and Practices of Integrated Media Companies

P Bakker, Sanne Hille - Knoester, M van Kerkhoven

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationHandbook of Social Media Management
EditorsM. Friedrichsen, W. Mühl-Benninghaus
Place of PublicationBerlin Heidelberg
PublisherSpringer-Verlag
Pages431-442
Number of pages12
ISBN (Print)9783642288968
Publication statusPublished - 2013

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