Social Neuromarketing: The role of social context in measuring advertising effectiveness

Rumen Pozharliev

Research output: Types of Thesis › Doctoral Thesis › Internal

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Original language	English
Awarding Institution	Erasmus University Rotterdam
Supervisors/Advisors	Verbeke, Willem, Supervisor van Strien, Jan, Supervisor
Award date	23 Feb 2017
Publisher	Erasmus Universiteit Rotterdam (EUR)
Print ISBNs	9789058924759
Publication status	Published - 23 Feb 2017

Access to Document

@phdthesis{ce11b347599b4a6982df77388f16003a,

title = "Social Neuromarketing: The role of social context in measuring advertising effectiveness",

author = "Rumen Pozharliev",

year = "2017",

month = feb,

day = "23",

language = "English",

isbn = "9789058924759",

series = "ERIM PhD Series in Research in Management",

publisher = "Erasmus Universiteit Rotterdam (EUR)",

school = "Erasmus University Rotterdam",

}