Social Neuromarketing: The role of social context in measuring advertising effectiveness

Rumen Pozharliev

Research output: Types of ThesisDoctoral ThesisInternal

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Original languageEnglish
Awarding Institution
  • Erasmus University Rotterdam
  • Verbeke, Willem, Supervisor
  • van Strien, Jan, Supervisor
Award date23 Feb 2017
Print ISBNs9789058924759
Publication statusPublished - 23 Feb 2017

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