Split Questionnaire Survey Design for Massive Surveys

F Adiguzel, M Wedel

Research output: Contribution to journal › Article › Academic › peer-review

38 Citations (Scopus)

Original language	English
Pages (from-to)	608-617
Number of pages	7
Journal	Journal of Marketing Research
Volume	45
Issue number	5
Publication status	Published - 2008
Externally published	Yes

Cite this

@article{77abfb71ac3d44859130a12186285760,

title = "Split Questionnaire Survey Design for Massive Surveys",

author = "F Adiguzel and M Wedel",

year = "2008",

language = "English",

volume = "45",

pages = "608--617",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "5",

}