| Original language | English |
|---|---|
| Pages (from-to) | 608-617 |
| Number of pages | 7 |
| Journal | Journal of Marketing Research |
| Volume | 45 |
| Issue number | 5 |
| Publication status | Published - 2008 |
| Externally published | Yes |
Split Questionnaire Survey Design for Massive Surveys
- F Adiguzel
- , M Wedel
Research output: Contribution to journal › Article › Academic › peer-review
42
Citations
(Scopus)