Standards and Consumer Behaviour of the Rising Middle Class in India

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Globalization and Standards. Issues and Challenges in Indian Business
Editors	K Das
Place of Publication	New Delhi
Publisher	Springer-Verlag
Pages	23-40
Number of pages	18
ISBN (Print)	9788132219934
Publication status	Published - 2014

Series	India Studies in Business and Economics

Research programs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{8683af9c255a438e8e2ae68795270a9a,

title = "Standards and Consumer Behaviour of the Rising Middle Class in India",

author = "Peter Knorringa and A Guarin",

year = "2014",

language = "English",

isbn = "9788132219934",

series = "India Studies in Business and Economics",

pages = "23--40",

editor = "K Das",

booktitle = "Globalization and Standards. Issues and Challenges in Indian Business",

publisher = "Springer-Verlag",

address = "Germany",

}