Stapsgewijs naar meer Openheid in TradeMarketing (Step-by-step more openness in TradeMarketing): Preliminary Results from a Survey among Retail Buyers

W Smit, Gerrit van Bruggen, Berend Wierenga

Research output: Contribution to conference › Conference contribution › Professional

Original languageUndefined/Unknown
Publication statusPublished - 2003

Research programs

  • RSM MKT

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