State-Dependence Effects in Surveys

Martijn de Jong, D Lehmann, O Netzer

Research output: Contribution to journalArticleAcademicpeer-review

27 Citations (Scopus)
54 Downloads (Pure)

Abstract

In recent years academic research has focused on understanding and modeling the survey response process. This paper examines an understudied systematic response tendency in surveys: the extent to which observed responses are subject to state dependence, i.e., response carryover from one item to another independent of specific item content. We develop a statistical model that simultaneously accounts for state dependence, item content, and scale usage heterogeneity. The paper explores how state dependence varies by response category, item characteristics, item sequence, respondent characteristics, and whether it becomes stronger as the survey progresses. Two empirical applications provide evidence of substantial and significant state dependence. We find that the degree of state dependence depends on item characteristics and item sequence, and it varies across individuals and countries. The article demonstrates that ignoring state dependence may affect reliability and predictive validity, and it provides recommendations for survey researchers.
Original languageEnglish
Pages (from-to)838-854
Number of pages17
JournalMarketing Science
Volume31
Issue number5
DOIs
Publication statusPublished - 2012

Fingerprint

Dive into the research topics of 'State-Dependence Effects in Surveys'. Together they form a unique fingerprint.

Cite this