| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 313-331 |
| Number of pages | 19 |
| Journal | Journal of Market Focused Management |
| Volume | 3 |
| Publication status | Published - 1999 |
Research programs
- ESE - MKT
Status of database marketing in the Dutch fast moving consumer goods industry
PC Verhoef, JC Hoekstra
Research output: Contribution to journal › Article › Academic › peer-review