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Status of database marketing in the Dutch fast moving consumer goods industry

  • PC Verhoef
  • , JC Hoekstra

Research output: Contribution to journal › Article › Academic › peer-review

Original languageUndefined/Unknown
Pages (from-to)313-331
Number of pages19
JournalJournal of Market Focused Management
Volume3
Publication statusPublished - 1999

Research programs

  • ESE - MKT

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