Status quo bias versus variety seeking: An experimental investigation into situational and individual moderators

K Burmeister, C Schade

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationMarketing: Journal of Research and Management
Pages14-25
Number of pages12
Volume1
Publication statusPublished - 2005
Externally publishedYes

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