Status quo of database marketing in de Dutch fast moving consumer goods industry

PC Verhoef, JC Hoekstra

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original languageUndefined/Unknown
Number of pages36
EditionRIBES Report 9816
Publication statusPublished - 1998

Publication series

SeriesRIBES Report
Volume9816

Research programs

  • ESE - MKT

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