"Stay tuned. We will be back right after these messages": Need to evaluate moderates the transfer of irritation in advertising

B Fennis, Arnold Bakker

Research output: Contribution to journalArticleAcademicpeer-review

52 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)15-26
Number of pages12
JournalJournal of Advertising
Volume30
Publication statusPublished - 2001
Externally publishedYes

Research programs

  • EUR ESSB 99

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