"Stay tuned. We will be back right after these messages": Need to evaluate moderates the transfer of irritation in advertising

Research output: Contribution to journal › Article › Academic › peer-review

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@article{c16450941af74e3bbc2c279160b0116a,

title = "{"}Stay tuned. We will be back right after these messages{"}: Need to evaluate moderates the transfer of irritation in advertising",

author = "B Fennis and Arnold Bakker",

year = "2001",

language = "Undefined/Unknown",

volume = "30",

pages = "15--26",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

}