Stichting ALS Nederland: The Volatility of Fundraising

Isabel Bruijstens, Emelie Hansman, Hugo Rouzade, Lars Morsink

Research output: Memorandum/expositionTeaching caseAcademic

Abstract

Stichting ALS Nederland helps patients suffering from the neurodegenerative disease called Amyotrophic Lateral Sclerosis (ALS). In order to offer better care for their patients, the foundation must acquire sources of recurrent donations and find innovative strategies to raise funds. In the midst of 2014, the Ice Bucket Challenge emerged and proved to be a significant boost for Stichting ALS Nederland. But the glorious trend did not last: in 2015, the organization’s profits dropped majorly. The chairman of the supervisory board, Marguerite Soeteman-Reijnen, was then given the challenging task to come up with a renewed method of fundraising. The key aspects of such a strategy are that it incorporates donor engagement with the patients, and continuous innovation of the fundraising activities in order to reach a pattern of sustainable fundraising. This case challenges students to think about the variety of issues that surround non-profit organizations. They are encouraged to think about the various aspects of a sustainable fundraising strategy, and the complications that may occur in this process. They will also be able to see the embeddedness of non-profit organizations in society at large by diving deeper into the specific instance of sports events as a means to raise funds.
Original languageEnglish
Number of pages16
Project No.320-0352-1
Publication statusPublished - Aug 2020
Externally publishedYes

Publication series

SeriesRSM Case Development Centre
Number320-0352-1

Bibliographical note

Based on field research
Follow the 'handle' link to access the Case Study on RePub.
For EUR staff members: the Teaching Note is available on request, you can contact us at rsm.nl/cdc/contact/
For external users: follow the link to purchase the Case Study and the Teaching Note.

Fingerprint

Dive into the research topics of 'Stichting ALS Nederland: The Volatility of Fundraising'. Together they form a unique fingerprint.

Cite this