| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 22-34 |
| Number of pages | 13 |
| Journal | Marketing Wise |
| Volume | 7 |
| Issue number | 4 |
| Publication status | Published - 2001 |
Research programs
- RSM MKT
Stijgende meeropbrengsten managen
E den Hartigh, F (Fred) Langerak
Research output: Contribution to journal › Article › Popular