| Original language | Undefined/Unknown |
|---|---|
| Place of Publication | London |
| Publisher | Oxford University Press |
| Number of pages | 288 |
| Publication status | Published - 2001 |
Research programs
- RSM MKT
Strategic advertising management
L Percy, JR (John) Rossiter, R Elliott
Research output: Book/Report/Inaugural speech/Farewell speech › Book › Academic