| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | Advances in Marketing |
| Editors | D. Sherrell |
| Place of Publication | Dallas |
| Pages | 89-97 |
| Number of pages | 9 |
| Publication status | Published - 1994 |
Strategic Alliances in Perspective: Management Process and Research Questions
PMHM (Paul) Matthyssens, A van Gils, M Hyman
Research output: Chapter/Conference proceeding › Chapter › Academic