| Original language | English |
|---|---|
| Pages (from-to) | 15-17 |
| Number of pages | 3 |
| Journal | RSM Insight |
| Volume | 10 |
| Issue number | 2 |
| Publication status | Published - 2012 |
Research programs
- RSM MKT
Strategic ambiguity in minority targeting
Stefano Puntoni, Joelle Vanhamme, R Visscher
Research output: Contribution to journal › Article › Professional