@article{5fe3e6d9478448d6bbf369622b455d11,
title = "Strategic Bundling of Products and Prices: a new synthesis for marketing",
author = "Stefan Stremersch and GJ Tellis",
note = "Winner of the Harold H. Maynard Award for the best paper in Journal of Marketing in 2002 that contributes to marketing theory and thought",
year = "2002",
doi = "10.1509/jmkg.66.1.55.18455",
language = "English",
volume = "66",
pages = "55--72",
journal = "Journal of Marketing",
issn = "0022-2429",
publisher = "American Marketing Association",
number = "1",
}