Original language | English |
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Pages (from-to) | 55-72 |
Number of pages | 18 |
Journal | Journal of Marketing |
Volume | 66 |
Issue number | 1 |
DOIs | |
Publication status | Published - 2002 |
Strategic Bundling of Products and Prices: a new synthesis for marketing
Stefan Stremersch, GJ Tellis
Research output: Contribution to journal › Article › Academic › peer-review
474
Citations
(Scopus)