Strategic Bundling of Products and Prices: a new synthesis for marketing

Research output: Contribution to journalArticleAcademicpeer-review

511 Citations (Scopus)
Original languageEnglish
Pages (from-to)55-72
Number of pages18
JournalJournal of Marketing
Volume66
Issue number1
DOIs
Publication statusPublished - 2002

Bibliographical note

Winner of the Harold H. Maynard Award for the best paper in Journal of Marketing in 2002 that contributes to marketing theory and thought

Research programs

  • ESE - MKT

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