Strategic Bundling of Products and Prices: a new synthesis for marketing

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539 Citations (Scopus)

Winner of the Harold H. Maynard Award for the best paper in Journal of Marketing in 2002 that contributes to marketing theory and thought

Research programs

@article{5fe3e6d9478448d6bbf369622b455d11,

title = "Strategic Bundling of Products and Prices: a new synthesis for marketing",

author = "Stefan Stremersch and GJ Tellis",

note = "Winner of the Harold H. Maynard Award for the best paper in Journal of Marketing in 2002 that contributes to marketing theory and thought",

year = "2002",

doi = "10.1509/jmkg.66.1.55.18455",

language = "English",

volume = "66",

pages = "55--72",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "1",

}

TY - JOUR

T1 - Strategic Bundling of Products and Prices: a new synthesis for marketing

AU - Stremersch, Stefan

AU - Tellis, GJ

N1 - Winner of the Harold H. Maynard Award for the best paper in Journal of Marketing in 2002 that contributes to marketing theory and thought

PY - 2002

Y1 - 2002

U2 - 10.1509/jmkg.66.1.55.18455

DO - 10.1509/jmkg.66.1.55.18455

M3 - Article

SN - 0022-2429

VL - 66

SP - 55

EP - 72

JO - Journal of Marketing

JF - Journal of Marketing

IS - 1

ER -