Strategic media management revisited: The survival of small start-ups in an era of tech-giants based on a new understanding of strategy

Sven-Ove Horst, P Murschetz

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publication13th World Media Economics and Management Conference
Place of PublicationCapetown
Publication statusPublished - 2018

Research programs

  • ESHCC M&C

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