| Original language | English |
|---|---|
| Title of host publication | 13th World Media Economics and Management Conference |
| Place of Publication | Capetown |
| Publication status | Published - 2018 |
Strategic media management revisited: The survival of small start-ups in an era of tech-giants based on a new understanding of strategy
Sven-Ove Horst, P Murschetz
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review