Strategic social media management for NGOs

C J Danyi, Vidhi Chaudhri

Research output: Chapter/Conference proceedingChapterAcademic

Abstract

Social media channels provide intriguing opportunities for NGOs to communicate with their audiences, raise awareness, and campaign for change. Maintaining strong social media communication that supports the organization’s ability to achieve its goals is the mandate of social media management, the day-to-day maintenance and management of an organization’s social media channels and communication. This chapter provides an overview of the potential, practice, process, methods, and tools of effective social media management, including strategic planning based on formative research, implementation and communication, as well as evaluation.
Original languageEnglish
Title of host publicationHandbook of Communication for Development and Social Change
EditorsJ. Servaes
Place of PublicationSingapore
PublisherSpringer-Verlag
Pages1-18
Number of pages18
ISBN (Print)9789811070358
DOIs
Publication statusPublished - 2018

Research programs

  • ESHCC M&C

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