Strategically embedding CRM in organizations

F (Fred) Langerak, PC Verhoef

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{6cd1a00282724f46bbfb3c629b84b190,

title = "Strategically embedding CRM in organizations",

author = "Langerak, {F (Fred)} and PC Verhoef",

year = "2003",

language = "Undefined/Unknown",

volume = "14",

pages = "73--80",

journal = "Business Strategy Review",

issn = "2057-1607",

publisher = "Wiley-Blackwell Publishing Ltd",

number = "4",

}