Strategically embedding CRM in organizations

F (Fred) Langerak, PC Verhoef

Research output: Contribution to journalArticleAcademicpeer-review

Original languageUndefined/Unknown
Pages (from-to)73-80
Number of pages8
JournalBusiness Strategy Review
Volume14
Issue number4
Publication statusPublished - 2003

Research programs

  • RSM MKT

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